Potato growers in the west of Scotland are celebrating after the Ayrshire Early Potatoes brand, also known as ‘Ayrshire New Potatoes’, was awarded Protected Geographical Indication (PGI) status.
PGI protection is a European Union protection, which it is hoped will be maintained in the event that Brexit takes place, which ensures food and drink products from particular regions within Europe cannot be copied by fellow EU member countries and guarantees their authenticity and origin to the consumer.
The PGI scheme already protects well known Scottish brands such as Scotch Whisky, Scotch Beef, Scotch Lamb and Stronoway Black Pudding. There are now 15 products in total from Scotland which are recognised as a PGI product.
There are around 10 growers of the Ayrshire Early Potatoes including Drew Young, who farms for the Scotty Brand Ayrshire Potatoes in Girvan, who said:
“The Ayrshire Potato Growers are delighted to have achieved PGI (Protected Geographical Indication ) status, to protect a product that is over 120 years old.
“It is good to be recognised the same way as so many other high quality food and drink items and we hope that it help to secure the future of potato growing in Ayrshire by assuring customers they are buying a genuine article with provenance, quality and flavour.”